Tuesday, October 05, 2004

on a level seating

I digress from my task of finally catching you up with my Berlin adventure to bring you proof that there is still a remnant of egalitarianism in Israeli society.

Ladies and Gentlemen I present to you the last bastion of minimalism, non-materialism and general subsistence sans Ikea........

.... The white keter plastic chair.

Tonight I attended a fabulous concert by local rock singer
Yehudit Ravitz who performed in the remarkable desert setting of Nachal Tzin at the southern most tip of the Dead Sea. Surrounded by rocks and sands that pre-date Abraham or any of your favorite dinosaurs I was thrilled by the powerful combination of scenery and music, the wonderful mood of a truly heterogeneous audience…. and the abundance of white keter plastic chairs

Yes, this utilitarian (well to those with non-child bearing hips) mode of bottom placement is ubiquitous in the Israeli landscape, irrelevant - so it would seem - of class of clientele. I personally have spotted them at concerts (for the audience and artist alike), government offices, pubs, restaurants, election rallies, army checkpoints, synagogues, weddings and tv shows…to name but a few. I am almost inspired to launch a competition for the most bizarre setting and/or use of this throne of the masses. (A subconscious call back to Esther Rantzen’s shopping trolley search in the 80's, perhaps?)

While the cheap and cheerful value of the product is self-evident I am still amazed that:
a) this particular model should have such a monopoly on the frugal seat market
b) so many people in a country with no fear of overdraft and buying well beyond their means, see fit to be so parsimonious when it comes to matters of the seat

Is this a beacon of light in a tunnel of capitalistic darkness and thus the ultimate “keter malchut” (throne of kings) or is portable chairware merely the red-headed step child of the furniture world doomed never to advance?

Grab a chair and lets talk about it